Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

With its colors, shapes and textures, The DeZert compels to mind images of clashing metal extravaganza in vivid no-man’s lands. The DeZert’s sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. And it’s really in the rock gems & mineral hiding under the windy sand that THE DEZERT takes its roots.

THE DEZERT features an exclusive double-battery design. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on and invites you to switch to the reserve.